1. Organization & Scope
This Privacy Policy describes how HTI (an S-Corporation), together with its operating affiliates HTI2 and HTI3 LLC, doing business as Pearle Vision Eye Centers of Northern Colorado ("we," "our," or "us"), collects, uses, and safeguards information through our website (https://pearlevisionnoco.com), mobile applications, and online appointment scheduling services.
We are an independently owned and operated franchisee of Pearle Vision, operating optical centers in Erie, Longmont, and Loveland, Colorado.
2. Information We Collect
We collect information that you provide directly to us, as well as information collected automatically when you use our digital platforms:
- Contact Information: Your name, phone number, email address, and preferred center location when requesting information or customer support.
- Appointment Requests: Information submitted to schedule eye exams or optical consultations, including requested dates, times, and reason for visit.
- Device and Technical Information: Operating system, browser type, device identifiers, and anonymous usage data collected via analytics to improve app and website performance.
3. Clinical & Medical Health Information
Eye examinations and clinical vision care are provided by independent Doctors of Optometry located within or adjacent to our centers. Health records, medical history, and clinical data are protected under applicable federal and state privacy regulations, including HIPAA. Such clinical records are maintained separately in secure medical records systems and are not sold or used for commercial marketing purposes.
4. How We Use Your Information
We use the information we collect to:
- Facilitate, confirm, and manage your eye exam and optical appointments.
- Provide customer care, respond to inquiries, and deliver mobile application support.
- Notify you regarding optical orders, glasses or contact lens pickups, and routine vision care reminders.
- Maintain the security, functionality, and performance of our website and mobile applications.
- Comply with applicable legal, accounting, and regulatory obligations.
5. Information Sharing and Disclosure
We respect your privacy and do not sell, rent, or trade your personal information. We may share information only under the following limited circumstances:
- Franchisor & Scheduling Systems: With authorized Pearle Vision / Luxottica central scheduling platforms to fulfill appointment bookings and optical orders.
- Service Providers: With trusted vendors who perform operational services on our behalf (e.g., website hosting, analytics, IT maintenance), bound by confidentiality obligations.
- Legal Requirements: When required by subpoena, court order, or applicable law to protect our rights, safety, or property.
6. Data Security
We implement industry-standard administrative, physical, and technical safeguards to protect your personal information from unauthorized access, alteration, disclosure, or destruction. All web traffic is encrypted using Secure Sockets Layer / Transport Layer Security (SSL/TLS).
7. Your Rights and Choices
You may request access to, correction of, or deletion of your personal contact information at any time by contacting our support team at support@pearlevisionnoco.com.
8. Contact Information
For questions or requests regarding this Privacy Policy or our data practices, please contact us:
HTI / Pearle Vision Northern Colorado
Attn: Privacy & App Support
Email: support@pearlevisionnoco.com
Phone: (303) 776-6044
Office: 1040 Ken Pratt Blvd, Longmont, CO 80501